This is Smart Luxury

Ethically crafted. Brilliantly Priced.

Precisely curated for the smarter generation.

Luxury used to be a closed door. One you had to earn, chase, or justify.

At Yoona, we believe luxury should feel different.

Smarter. Kinder. More you.

Experience the Yoona Difference

The Pursuit of Perfection

Curated Brilliance:

Every Yoona ring is crafted with uncompromising precision and purpose.

Only the top 3% of certified lab-curated diamonds qualify under our Yoona Eternal Diamond Standard, a benchmark reserved for exceptional brilliance, cut, and clarity. Paired with refined 14K gold, 18K gold, and an unwavering commitment to sustainability, Yoona ensures true luxury without compromise. Where ethics, craftsmanship, and value coexist beautifully.



The Pursuit of Perfection

Effortless Excellence:

Time is the ultimate luxury.

The Yoona Signature Match system was created to give you back both time and peace of mind. Because every Yoona diamond meets the top 3% global standard, your choice becomes effortless, select by style, not stress. The brilliance is guaranteed, no research required.

The Pursuit of Perfection

Curated by Us, for You:

For over 40 years, our master jewelers have crafted fine jewelry in-house, carrying over a century of collective expertise.

Owning our manufacturing means we control every detail, ensuring flawless quality, faster delivery, and true luxury without excess.

The Pursuit of Perfection

Curated Brilliance:

Every Yoona ring is crafted with uncompromising precision and purpose.

Only the top 3% of certified lab-curated diamonds qualify under our Yoona Eternal Diamond Standard, a benchmark reserved for exceptional brilliance, cut, and clarity. Paired with refined 14K gold, 18K gold, and an unwavering commitment to sustainability, Yoona ensures true luxury without compromise. Where ethics, craftsmanship, and value coexist beautifully.



Effortless Excellence:

Time is the ultimate luxury.

The Yoona Signature Match system was created to give you back both time and peace of mind. Because every Yoona diamond meets the top 3% global standard, your choice becomes effortless, select by style, not stress. The brilliance is guaranteed, no research required.

Curated by Us, for You:

For over 40 years, our master jewelers have crafted fine jewelry in-house, carrying over a century of collective expertise.

Owning our manufacturing means we control every detail, ensuring flawless quality, faster delivery, and true luxury without excess.

Customer reviews
Customer reviews
I did a ton of research before buying my engagement ring and couldn’t be happier with Yoona! We ended up saving thousands and was able to get a bigger diamond. Best part is we got all that without sacrificing quality. That savings actually helped us cover part of our honeymoon, which made the deal even sweeter. If you're still thinking about it, just do it!
— Bryan S.
Customer reviews
I can't say enough good things about Yoona! They went above and beyond to make sure I got exactly what I wanted for my wife and myself. The process was so smooth and simple compared to other sites I looked at. My wife's ring is absolutely gorgeous and she gets compliments on it all the time. Thank you for making the whole experience so special!
— Juan D.
Customer reviews
Yoona turned the most important moment of our lives into a work of art that my wife will wear forever. Yoona's process was seamless, the craftsmanship and details unmatched, and most of all was able to create a masterpiece that perfectly told our story. Thank you Yoona team for creating a piece of our lives that we will treasure forever!
— Juri
Customer reviews
Honestly we were a bit nervous ordering such an important piece online, but Yoona made everything so easy. Their lifetime warranty, diamond certification and the free returns gave us so much more confidence! I cant say enough about the quality, especially for this price point. Love what these guys are doing and highly recommend to anyone looking for high quality jewelry!
— Jessica M.
Customer reviews
I always get a complement when I wear this Yoona necklace! It's so elegant that I can wear it for almost every occasion. I've been looking for a piece like this but, I couldn't justify the price until I found Yoona! It’s become my favorite piece and I already know I’ll be coming back for more.
— Danielle R.

The Yoona Eternal Diamond Quality Standard

Every center stone in a Yoona ring meets our Eternal Diamond™ standard, the top 3% of all diamonds for cut, clarity, and color. Because you only deserve the best.

3 Key Features:

  • VS1-VVS1 Clarity
  • D, E, F Color
  • Very Good - Excellent Cuts

Time is the Ultimate Luxury. 

You shouldn’t need to spend your time decoding diamond charts, haggling with salespeople, or question what you’re really paying for. You deserve better and that's exactly what we built for you.

Click below to learn more about Smart Luxury.