Introduction: Because Beauty Shouldn’t Come at a Cost
At Yoona, we believe luxury shouldn’t destroy the world we live in. That’s why every piece we design uses lab grown diamonds and recycled or responsibly sourced gold, not mined materials. We’re rewriting the rules of fine jewelry to prove that brilliance and ethics can go hand-in-hand.
If you're looking for jewelry that reflects your values as much as your style, you're in the right place.
Why Sustainability Matters in Jewelry
The traditional fine jewelry industry is among the most environmentally destructive on the planet. Here’s what they don’t want you to know:
🛑 Diamond Mining’s Devastating Impact
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Up to 100 square feet of land is disturbed for every single carat of mined diamond. Annually, that's over 400,000 hectares of land.
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Each mined carat generates an average of 110 kg of CO₂ the same as burning 12 gallons of gasoline.
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For every carat extracted, more than 5,798 pounds of mineral waste is produced.
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Some diamond mines use enough water to supply a small city.
🚨 Labor Concerns & Greenwashing
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Despite “conflict-free” labels, many mined diamonds still pass through countries with poor labor rights enforcement. Some often using child labor.
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Many major jewelry brands fail to disclose the origin of their stones or gold.
This isn’t just unsustainable, it’s unacceptable.
The Yoona Difference: A New Standard of Sustainability
We don’t just make sustainable claims, we live them at every level of our process.
✅ Lab-Grown Diamonds
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Grown in certified labs using cutting-edge technology
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Chemically and visually identical to mined diamonds
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Require 7x less water, no deforestation, and up to 95% less carbon emissions
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Grown in controlled environments, no mining, no displacement
✅ Recycled & Ethically Sourced Metals
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Most Yoona pieces are made with recycled gold, dramatically reducing emissions
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When new metal is needed, we partner only with verified ethical refineries
✅ Low-Carbon Production
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Streamlined supply chain minimizes emissions from shipping
✅ Supply Chain Transparency
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We disclose our materials and production practices
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Work only with partners who meet our environmental and labor standards
Certified Impact: How You Make a Difference
When you choose Yoona:
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You help avoid over 6,000 lbs of mineral waste per carat
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You reduce your jewelry’s carbon footprint by up to 95%
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You say no to deforestation, water waste, and unethical labor
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You become part of a smarter, cleaner, more conscious future of luxury
This is the kind of fine jewelry that future generations will thank us for.
Final Thought: This Is What Smart Luxury Looks Like
You don’t have to sacrifice elegance to protect the planet. At Yoona, we make it easy to choose stunning lab-grown diamond jewelry that aligns with your values, every step of the way.
Let your jewelry say more than “I love you.” Let it say, “I care.”
